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What Do Different Generations Want From Employers? Is There A Difference?

What Do Different Generations Want From Employers? Is There A Difference?

As the Great Resignation has taught us, employees today are not shy about asserting their expectations. Across every generation now, the theme is similar. They all want and expect a new way to work.

Although each generation represents different needs from their employers reflecting the different stages of their careers, they still hold a similar overall expectation. It is clear employees want “to ensure fulfillment in their lives coupled with the reality of a work-life integration,” as described by Rocki Howard, Chief People and Equity Officer for the recruiting firm, The Mom Project.

What does this mean? It means employers should allow for more flexibility, programs, and space to create synergies between all areas of their employees’ lives, including work, home, family, and community. 

Let’s Break It Down! What do the different Generations expect from employers today?

Each generation continues to hold a significant place in the workforce. Millennials and Gen X represent the largest populations at 35% each. Baby Boomers are quickly taking themselves out of the workforce and are now down to 19%, while Gen Z is growing fast and already comprising 11% of the employee population.

Pay does play a role, but it is not the only factor anymore.

For the younger generations, it is more about demanding purpose, sustained change, and seeking balance. Gen Z & Millennials want their job and the company to align with their values.

“The expectations of business to drive societal change [and] environmental change has never been higher,” said Michele Parmelee, Deloitte Global deputy CEO and Chief People and Purpose Officer. “Older generations may not have expected organizations to take a stand on social topics, but younger generations do.”

Gen Zs and Millennials also want support. They want learning and development opportunities. They want work and life integration with the flexibility to make time for themselves, for their families. They want their employers to show physical, mental, and emotional health matters. They simply will not stay if they feel a lack of care is shown for their development, health, and well-being.

Gen X and Baby Boomers are also reassessing their priorities and expecting more from companies. It is becoming less acceptable to be tied to work and identified by it. They are reframing what they value when it comes to work-life balance, or rather work-life integration.

Where does the Employer-Employee Dynamic go from here?

It is clear there is a push-pull in the employer-employee relationship today, as each is in a pursuit of its own needs., To be competitive both in talent and customer acquisition, leadership has to step up, be innovative, and be in alignment with the expectations of each and every generation. 

There may not be the perfect work-life balance anymore with most of our time spent at work. But, for employers to show a true culture of caring and achieve a realistic work-life integration, it means flexibility, trust, purpose, development opportunities, and well-being at its heart.  

Let’s start the conversation. Let’s give them what they expect.

LifeGuides offers a certified Guide Community to support every generation across your team in managing their well-being, continuing to develop their purpose, as well as crafting a work-life integration plan. Reach out to learn more!

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By Sharon Steeley, Sr. Director, Marketing, LifeGuides